DIGIDAY+ MEMBER EXCLUSIVES
How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens
Retail media’s growth spurt has made for more closed ecosystems, given there aren’t yet set standards across measurement and ad formats. Those closed networks have become one of the biggest challenges facing brands.
A look at Google's latest cookie extension
Media
Publishers’ Privacy Sandbox testing enters a ‘holding pattern’
Google’s Privacy Sandbox needs some work before publishers say they’re willing to dedicate time and attention to testing further.
NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – and the latter social media platform addressed the Senate’s recent ruling to ban it in the U.S.
Google and DOJ attorneys begin closing antitrust arguments
The day covered a number of key topics core to the case including search market landscape, search quality, alternatives options for users.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
After years of caution, pharma advertisers are embracing influencer marketing
Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind?
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
The DOJ makes closing arguments in Google Search antitrust trial
Trial participants will rest their case over the next two days, marking a key date in Google’s tussles with governments.
Future of TV
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
Research Briefing: Frequency capping matters most on streaming platforms
In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.
Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series
This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series.
Media Buying
How companies can avoid creating an accidental manager: The Return podcast, season 3, episode 2
Just because you are good at a particular skill doesn’t mean that you would make a good manager. So, why is that the standard career path?
MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy
Trading partners such as Magnite, PubMatic, and Index Exchange have returned as part of the DSP’s relaunch under the Infillion banner.
Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Sir Martin Sorrell’s agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it’s affecting the agency’s ability to operate.
Podcasts
Research
Jellyfish pioneered a new way of thinking about the managerial path and debated if we need managers at all.
Jellyfish pioneered a new way of thinking about the managerial path and debated if we need managers at all.
This week, Glossy checked in with top beauty and wellness industry recruiters to gauge the current hiring climate, which executives say is topping their list of struggles slowing brand growth. Additionally, a look at the omnichannel beauty brands closing their doors, the earnings call driving industry chatter and a new funding announcement from the executive behind Merit and Versed.
This week, Glossy checked in with top beauty and wellness industry recruiters to gauge the current hiring climate, which executives say is topping their list of struggles slowing brand growth. Additionally, a look at the omnichannel beauty brands closing their doors, the earnings call driving industry chatter and a new funding announcement from the executive behind Merit and Versed.
High-end microcurrent tool brand NuFace is hoping to surf the “TikTok Made Me Buy It” wave at a time when luxury retail is few and far between on the platform. On Tuesday, NuFace said it’s releasing an exclusive bundle on TikTok Shop priced at $200, a 40% discount. Will Gen Z buy in?
High-end microcurrent tool brand NuFace is hoping to surf the “TikTok Made Me Buy It” wave at a time when luxury retail is few and far between on the platform. On Tuesday, NuFace said it’s releasing an exclusive bundle on TikTok Shop priced at $200, a 40% discount. Will Gen Z buy in?